The Eczacıbaşı Group is launching an ambitious equal opportunities project on 8 March International Women’s Day that will reassess every business process and practice in Group companies from recruitment to leadership training programs, with en eye to improving the Group’s equal opportunities performance. Called “ALLforALL”, the project will begin a transformation process at every organizational level that will contribute not only to the Group’s performance but also to the future of Turkey.

The Eczacıbaşı Group is launching a comprehensive new project called “ALLforALL” to raise its equal opportunities rating from “good” to “best”. The initiative follows a rigorous evaluation of the Group’s human resource practices and equal opportunities performance with the McKinsey&Company, one of the global consultancy firms most active in this area.

Through its new project, the Eczacıbaşı Group aims to raise the share of women in professional recruitment to 50%, in overall professional employment to 40%, and in managerial positions to 35% by end-2020. The Group has also drafted an equal opportunities manifesto to communicate to both employees and the public its determination to achieve these targets.

In addition to systematically measuring and monitoring the Group’s equal opportunities performance and introducing actions to further improve its performance in this area, the project will redesign human resources policies to facilitate greater empowerment of women from the very start of their career in the Group.

One of the first actions in this regard will be to eliminate all indications of gender from job applications. By hiding names, photographs, questions about military service and other data that might indicate gender, the measure will encourage managers to evaluate applicants solely on the basis of their qualifications.

Others include measures and communication campaigns aimed at breaking down unconscious gender biases and efforts to increase both the pool of women applying for sales and technical positions and the number of women recruited for these positions.

As part of the project, the Eczacıbaşı Group is also launching the Women Leader Development Program, which will create opportunities for women employees at every level to meet with their role models and learn from their experience and expertise.

“ALLforALL” builds on earlier achievements

In 2011, the Eczacıbaşı Group joined Turkey’s Ministry of Family and Social Policies’ “Equality at Work Platform” to fight gender-based discrimination and reduce the economic participation and opportunity gender gap in the Turkish economy. That year, it also took part in Turkey’s first Equal Opportunities Model (FEM), which the Women Entrepreneurs’ Association of Turkey (KADİGER) developed in collaboration with the World Bank. In 2012, after passing its first FEM compliance audit, the Group received an Equal Opportunities Award from the Ministry for its efforts and achievements in this area.

In 2013, in addition to introducing equal opportunities training for all employees, the Eczacıbaşı Group adopted a policy of “flexible work schedules” to make it easier for both men and women to achieve a balance between their responsibilities at work and their personal and family lives. This policy was expanded in 2016 to include a weekly home office day for all employees.

The Eczacıbaşı Group continues to be an active participant in national and international initiatives to remove barriers and create opportunities for women in business, government and civil society, and, since 2013, a party to the United Nations’ Women’s Empowerment Principles.