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ABOUT
For more than 70 years, the Eczacıbaşı Consumer Products Division has offered new and innovative hygiene and personal care solutions to consumers in Turkey. Today, the Division also serves neighboring markets through the manufacturing, marketing and distribution of tissue paper products, wet wipes, personal care and cosmetic products, baby care, household care products and away-from-home cleaning solutions.

In 2016, the Consumer Products Division began operating four new manufacturing investments that will underpin its growth in Turkey and regional markets through increased capacity and product diversity, and greater speed and efficiency in distribution and logistics. The pioneer and leader of Turkey’s tissue paper market since its establishment in 1970, the Division advanced its vision of being a powerful regional player in international markets with the completion of a TL 300 million investment drive that brought a state-of-the-art paper machine and medical hygiene products manufacturing facility to its tissue paper mill in Manisa, Turkey, and established a cutting-edge tissue paper converting plant in Astana, Kazakhstan. It also opened a new production plant in Istanbul for wet wipe and baby care products, where it is the frontrunner in Turkey with its Uni and Uni Baby brands that has further strengthened its competitive edge with new capacity and technologies.

In 2017, the Consumer Products Division undertook a comprehensive reorganization that will strengthen its market focus, enhance its service quality, and improve its management efficiency as it expands its scope of business. On 20 November 2017, İpek Kağıt Tissue Paper, the leader of Turkey’s tissue paper market since its establishment in 1969, officially changed its name to Eczacıbaşı Consumer Products. On 29 December 2017, Eczacıbaşı Girişim, Eczacıbaşı Hygiene Products, and Eczacıbaşı Profesyonel merged their operations and leader brands into Eczacıbaşı Consumer Products to create a single and more powerful structure for managing the Division’s businesses in a wide range of consumer product segments.
COMPANIES
  • Eczacıbaşı Consumer Products
  • İpek Kağıt Central Asia LLP
  • Eczacıbaşı Consumer Products
    Eczacıbaşı Consumer Products is the manufacturing, marketing and sales company for many of Turkey’s leading brands in the tissue paper, baby care, personal care, household care and away-from-home segments. It also has one of the most powerful sales organizations in Turkey, managed by an experienced and dynamic team and offering extensive coverage. In addition to serving Eczacıbaşı brands, this organization provides leading international brands the opportunity to advance their strategic goals in Turkey through the company’s professional sales and distribution services.

    Eczacıbaşı Consumer Products has been at the forefront of Turkey’s tissue paper market since its establishment in 1969 as İpek Kağıt Tissue Paper. It has five powerful tissue paper brands: Selpak, Solo, Silen and Servis for diverse consumer needs and expectations and Selpak Professional for the away-from-home market. Selpak, the company’s flagship brand and a leader in regional markets as well as in Turkey, is so well-known that consumers in Turkey use the brand to refer to all hanky products.
    Eczacıbaşı Consumer Products also has leading brands in a variety of personal care segments, including sexual well-being, hair sculpting, eau-de-cologne and skin care. In all of these areas, the company’s mission is to provide consumers the products they need for healthy, modern and high-quality living.

    Uni Baby, the market leader in baby care, offers specially formulated products that can be applied safely on baby’s delicate skin from the first day onwards.

    Detan and Defans, the company’s pest control and pest repellent brands, are continually developing themselves to ensure pest-free and healthy home environments. Premax, a brand for household cleaning wipes, is another household care category where Eczacıbaşı Consumer Products is offering new solutions for healthy living.

    Eczacıbaşı Consumer Products also has a unit focused on product and service solutions for away-from-home customers. With its expert and customer-focused team and effective after-sales services, Eczacıbaşı Professional is one of the leading solution providers for away-from-home establishments in Turkey. In addition to supplying a wide range of tissue paper, cleaning, and hygiene products, as well as foodstuffs, Eczacıbaşı Professional provides training, auditing and consultancy services to away-from-home establishments through its EP Academy program.

    In recent years, Eczacıbaşı Consumer Products has increased its focus on international markets; today, its products are sold in more than 80 countries on five continents. Its flagship tissue brands, Selpak, Solo and Silen, which it has promoted in targeted international markets and supported with investments in marketing and sales, are now the best-known and most-preferred in their segments. In the period ahead, in line with its vision of generating more than half of its revenue from international sales, Eczacıbaşı Consumer Products also aims to promote its baby care brand, Uni Baby, and sexual well-being brand, O.K., both of which are leader brands in Turkey, in selected international markets. 
    Corporate Profile
    Address
    Kavacık Ofis
    Rüzgarlı Bahçe Mahallesi,
    Kavak Sokak No:20
    Beykoz 34805, İstanbul
    Phone
    +(90 216) 333 70 00
     
  • İpek Kağıt Central Asia LLP
    İpek Kağıt founded İpek Kağıt Central Asia in 2006 to drive its long-term growth in Central Asia. In addition to its new production plant in Astana, İpek Kağıt is investing heavily in brand awareness and advertising throughout Central Asia and the Caucasus, where its flagship Selpak brand has now overcome global competitors to become the best known tissue paper brand.

    İpek Kağıt Central Asia manufactures bathroom tissue, kitchen towels, napkins and facial tissue at its plant in Astana, Kazakhstan, and markets them under the Selpak, Silen, Servis, Selpak Professional and Marathon brands.
    Corporate Profile
    Address
    21 B Kunayev Str.
    Business Center "SAT" Office No. 72
    050016 Almaty, Kazakistan
    Phone
    + 7 (7272) 44 66 25-26-27-28
    Fax
    + 7 (7272) 44 66 24
     

     
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