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Eczacıbaşı Hygiene Project

The Eczacıbaşı Hygiene Project is an international award-winning project that aims to enhance the physical, intellectual and emotional environments of boarding schools serving students from rural and low-income regions in Turkey.

Spearheaded by three Group brands –VitrA, Artema, and Selpak– this Group-wide social responsibility project is renovating the bathrooms and showers of Regional Boarding School dormitories and school buildings with VitrA and Artema products, ensuring that students are aware of healthy personal care and hygiene practices through the Selpak Personal Hygiene Program*, and organizing projects that enrich students’ emotional and intellectual environments with the help of Eczacıbaşı Volunteers. It is also supplying schools with economical cleaning materials and basic supplies through Eczacıbaşı Profesyonel, Eczacıbaşı Consumer Products’ B2B brand.
 
Every Eczacıbaşı Group employee can contribute to the project by joining one of Eczacıbaşı Volunteers’ many initiatives to establish computer and music rooms, libraries and recreational spaces, and organize special events focused on culture and art, science, technology and creativity. A key partner in the project is the Ministry of Education, which is determining the neediest schools and ensuring that they have the required plumbing infrastructure.
 
With the renovation works carried out in 57 schools in 41 provinces, more than 19,000 students were provided with healthy, quality and hygienic educational environments. With the new protocol signed with the Ministry of National Education in March 2015, it is aimed to reach a total of 60 schools by 2021.

The Eczacıbaşı Hygiene Project has received a number of international awards, among them the International Public Relations Association's 2009 Golden World Award in Social Responsibility and an Honorable Mention in the associated Special United Nations' Award competition. It also received two Honorable Mentions from the US, one in the "Best Social Responsibility Project of Europe" category of the 2009 Stevie International Business Awards and the other in the "Community Relations" category of the PR News Platinum Awards.
 
*Selpak Personal Hygiene Program has organized personal hygiene classes for almost 6 million students around Turkey since its start in 2002 with the aim of preventing diseases caused by poor personal hygiene. In recognition of the contribution made by the Selpak Primary School Personal Hygiene Education Project to the achievement of the United Nations Millennium Goals, the company was one of ten companies selected for the 2006 World Business Award, organized jointly by the United Nations Development Program (UNDP), the International Chamber of Commerce (ICC) and The Prince of Wales International Business Leaders Forum (IBLF). It was also included as a "best practices" case study in the UN Global Compact's 2007 report Embedding Human Rights in Business Practices II and the 2007 Turkey Corporate Responsibility Baseline Report published jointly by the UNDP and European Commission.