VitrA UK
VitrA UK is responsible for the sales activities of the Building Products Division in the UK and Ireland and has been central to VitrA’s success in becoming the third largest supplier of the UK ceramic sanitary ware market, with a share of seven percent. The company’s long-term goal is to increase VitrA’s share to the 10 percent range through first-class customer service in both the contract and retail markets.

VitrA UK’s current focus in the contract market are the opportunities emerging from the selection of London for the 2012 Olympics and the UK government’s new housing initiative. It is also servicing the UK’s private house builder market. To date, VitrA products have been specified in several high profile projects, including Heathrow Terminal 5, Dublin Airport Terminal 2 and the refurbishment program of McDonald’s restaurants.

Retail consumers can acquire VitrA products at more than 600 sales outlets in the UK. The core of this network is the loyalty chain of dedicated retailers called “Showrooms of Excellence” (SOE). Having reached the goal of 300 SOEs, VitrA UK intends to strengthen its presence in each of these independent showrooms and gain market share from competitors in the contracting retail market through design-led products backed by a comprehensive media campaign to raise brand awareness.
Company Profile
For information
Margaret Talbot
Park 34 Collet Way,
Didcot Oxon Ox11 7WB UK
+(44 1235) 750 990
+(44 1235) 750 985