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Intema Yaşam has opened its first concept store in Kanyon

You'll never look at kitchens the same way again!


Intema Yaşam has opened its first concept store in Kanyon offering a wide range of kitchen appliances, food, accessories, entertainment and lifestyle ideas for a whole new customer experience. "Visitors can drop in for a cup of coffee or meet with designers to draw up the kitchen of their dreams," says Intema Yaşam General Manager Emre Eczacıbaşı, adding that the store targets all lifestyle enthusiasts interested in exploring the potential for diverse experiences and hidden enjoyments in daily life.
Intema Yaşam, a company in the Eczacıbaşı Building Products Division, opened its Kanyon store on 20 September 2017. There, visitors interested in purchasing a kitchen suite may choose a design from the Intema, Bulthaup and Berloni brands and customize it to their needs with kitchen design experts. They may also try out a kitchen in one of the Rent&Cook suites in the store. For those looking for something else, Intema Yaşam offers flavorful food and coffee at its in-store restaurant and cafes as well as kitchen appliances from international kitchen brands; kitchen and dining ware; and high quality, regional food products. Intema Yaşam also organizes cooking workshops with professional chefs and, in a first for Turkey, opportunities for testing and purchasing the Vorwerk Thermomix, widely hailed as a miracle food processor. For all these reasons, Intema Yaşam expects to be a favorite destination for kitchen and food enthusiasts as well as people just looking for a different and fun experience.

Speaking at the opening, Intema Yaşam General Manager Emre Eczacıbaşı called the new store a social activity platform for discovering new flavors, experiencing new things, and having a good time with friends, and added, "Most of us forget to try out, feel, or discover new things in the tiring tempo of daily life. We spend our time doing the same things, going to the same places, eating the same meals, seeing the same people, telling and listening to the same stories. We need places that add value to our time, inspire us and those around us, and create new stories that we can share with pleasure. We're confident that visitors to Intema Yaşam will experience these emotions."

A new approach to both food and design

Intema Yaşam takes a holistic approach to food culture by addressing aspects as diverse as nutrition, sharing, taste, creativity, tradition, and aesthetics. To this end, it brings together foods, food cultures and the very best design products from Turkey and around the world. A place where new flavors are transformed into nutritious experiences, Intema Yaşam aims to inspire creativity. Visitors may spend time there with friends exchanging ideas or participating in one of the entertaining cooking workshops.
 
Rent&Cook kitchens bring friends together around a dinner table

Intema Yaşam's rent&cook kitchens, a first in Turkey, give visitors a chance to try out a kitchen before they actually order one. These Intema, Berloni and Bulthaup kitchens and associated accessories can also be rented for dinner parties and other events. 
 
Visitors are also invited to sign up for Intema Yaşam Academy events, which are held in state-of-the-art kitchens. These events combine international cooking techniques with seasonal and local products and offer visitors the pleasurable experience of learning and cooking with top chefs.