ABOUT
Propelled by a vision of smart and sustainable living for people of every age, ability, and cultural background, the Eczacıbaşı Building Products Division is gaining prominence in global design markets while maintaining its longstanding leadership in Turkey’s ceramic sanitary ware and ceramic tile markets.

In pursuing this vision, the Division is supported by its multi-brand/multi-manufacturing site/multi-market growth strategy. Nine of the Division’s 14 manufacturing sites are located in major international markets, including France, where it is the majority shareholder of V&B Fliesen GmbH, the former tile division of Villeroy & Boch AG, and Germany, where it owns Burgbad AG, the leader of the European luxury bathroom furniture market. In Russia, another major market, the Division has established two manufacturing plants for tiles and ceramic sanitary ware that are supporting its growing sales in the region.

In Turkey, the Division is continuing to consolidate and expand its manufacturing capacity at its production complex in Bozüyük, Bilecik, where it opened the first phase of a new investment that will increase its capacity in ceramic sanitary ware by 20% to 6 million pieces when completed in 2017.

Investments in capacity have been matched by an expansion of the Division’s marketing network in international markets, high profile brand and product communication campaigns, and the development of innovative products and collections – an area where it is collaborating with prominent international designers.

VitrA also has a team of in-house designers who represent the backbone of its design philosophy and culture. These emerging stars are supported by multidisciplinary teams at the VitrA Innovation Center, Turkey’s first R&D center for building products, which the Division established in 2011. Increasingly contributing to the performance of the Division, the VitrA Innovation Center has received the distinction of “Best R&D Center in the Ceramics and Refractory Industry” from the Turkish Ministry of Science, Industry and Technology for four consecutive years.

International sales, which account for about two-thirds of the Division’s total sales, are supported by the Division’s marketing and sales companies in Germany, the UK, and Russia. In collaboration with the marketing and sales offices of the Division’s manufacturing subsidiaries in Europe, this network serves some 21,000 retail sales points (including sub-dealers) and 150 exclusive showrooms – nine of them owned by the Division – in major international markets.
COMPANIES
  • Eczacıbaşı Building Products (VitrA Bath)
  • Burgbad
  • VitrA Tiles
  • İntema
  • Intema Life
  • V&B Fliesen
  • VitrA Fliesen
  • Eczacıbaşı Building Products LLC
  • VitrA Plitka LLC
  • VitrA Santeknika LLC
  • VitrA Bad
  • VitrA UK
  • VitrA USA
  • Eczacıbaşı Building Products (VitrA Bath)
    Turkey’s first and largest producer and exporter of ceramic sanitary ware, Eczacıbaşı Building Products began producing VitrA branded ceramic sanitary ware in 1958, Artema faucets in 1983, VitrA bathroom furniture, bathtubs and shower trays in 1991, and Artema bathroom accessories in 1995. The company designs many of these products in-house as well as collaborating with renowned international designers and studios.

    Eczacıbaşı Building Products’ plant in Bozüyük, Turkey, one of the world’s largest under one roof, is the first in its industry to receive TS EN 16001 Energy Management System Certification. VitrA is also the first and only brand in Europe to receive a Type-III Environmental Product Declaration for ceramic sanitary ware.

    In faucets, Eczacıbaşı Building Products places among the top 10 producers in Europe. Artema is the first and only faucet brand from Turkey to certify virtually all of its models as meeting the A rating of the European Water Label. It is also the first from any industry to receive the Turkish Standards Institute’s Double Star rating, which indicates that products greatly exceed the benchmark for TSE certification.
    Corporate Profile
    General Manager
    Levent Giray
    For Information
    Ferit Erin
    Marketing Director
    Address
    Büyükdere Cad. Ali Kaya Sok. No:5
    Levent 34394, İstanbul
    Phone
    +(90 212) 350 80 00
    Fax
    +(90 212) 350 85 58
    E-mail/WebSite
    Contact VitrA
  • Burgbad
    Established in 1946, Burgbad entered the bathroom furniture business in 1966 and is now the leader in Europe’s premium markets, with products that stand out for their combination of form and function at the highest level with a maximum of durability, solidity and reliability resulting from superior materials, processing and finishing precision. An Eczacıbaşı Group company since 2008, Burgbad has four plants in Europe, three in Germany and one in France.
    Corporate Profile
    General Manager
    Jörg Loew
    For Information
    Sabine Meissner
    Address
    Bad Fredeburg
    Kirchplatz 10
    57392 Schmallenberg, Germany
    Phone
    +(49 0) 2974 9617-0
    Fax
    + (49 0) 2974 9617-278
    E-mail/WebSite
    smeissner@burgbad.com
  • VitrA Tiles
    VitrA Tile manufactures some 4000 varieties of ceramic, porcelain and glass tiles ranging in size from 1x1 cm to 75 x150 cm for building interiors and exteriors, terracing and swimming pools. Most of these tiles are produced at its plant at the Building Product Division’s production compound at Bozüyük, which has an annual tile capacity of 23 million square meters.

    VitrA branded tiles manufactured at the plant in Bozüyük are the first in Turkey’s ceramics industry to receive the European Union Eco-Label as well as the Turkish Standards Institute’s Double Star Certification.
    Corporate Profile
    General Manager
    Hasan Pehlivan
    Address
    Şifa Mah. Hükümet Cad. No: 5 34941 Tuzla, İstanbul
    Phone
    +(90 216) 581 46 00
    Fax
    +(90 216) 423 49 73
    E-mail/WebSite
    www.vitra.com.tr
  • İntema
    One of Turkey’s first publicly traded companies, Intema was established in 1978 to market VitrA and Artema branded products manufactured by the Eczacıbaşı Building Products Division. The first marketing company of its kind in Turkey’s building products industry, Intema pioneered the concept of customized bathroom and kitchen suite design, loyalty programs for professional customers, and authorized after-sales support services.

    Today, Intema operates 30 fully-owned showrooms in Turkey’s largest cities and collaborates with 114 authorized dealers around the country to provide the full range of sales services from suite design to installation, maintenance and repair.

    In addition to marketing VitrA, Artema and Villeroy & Boch bathroom products, Intema also manages its own kitchen brand, Intema Life (formerly Intema Kitchen). Intema Life draws brings an entirely new approach to kitchens, transforming them into integral living spaces with solution-oriented, user-friendly and minimalist designs that especially appeal to people who love socializing over food.
    Corporate Profile
    General Manager
    Eser Ersoy
    For Information
    Bengü Gençay
    Retail Channel Marketing Manager
    Address
    Büyükdere Cad. Ali Kayak Sokak No:5 34394 Levent, Istanbul, Turkey
    Phone
    +(90 212) 350 80 00
    Fax
    +(90 212) 325 13 41
  • Intema Life
    Intema Life, also the Eczacıbaşı Building Product Division’s kitchen brand for Turkey, transforms kitchens into integral living spaces.

    Like its name, Intema Life is dedicated to creating kitchens that are highly practical and attractive yet also one the most comfortable and pleasant spaces in the home for socializing. With a mission of enhancing both social interaction and productivity in the kitchen, Intema Life is creating designs that put the kitchen at the center of home life.

    Designed with a minimalist approach, Intema Life kitchens are solution-oriented and user-friendly, with innovative and modern lines that introduce a whole new perspective to kitchen concepts.

    Intema Life serves retail customers and professionals through a network of 40 stores in 18 cities around Turkey. A team of specialists at each sales point provides presale guidance, consultancy, project development and architectural services, and assembly and maintenance services.
    Corporate Profile
    General Manager
    Emre Eczacıbaşı
    For Information
    Ömer Sabri Erdem
    Marketing Manager
    Address
    Büyükdere Cad. Ali Kayak Sokak No:5
    34394 Levent, Istanbul, Turkey
    Phone
    +(90 212) 350 00 00
    Fax
    +(90 212) 325 13 41
  • V&B Fliesen
    Since 2007, the Eczacıbaşı Group is the majority shareholder of the Tile Division of Villeroy & Boch, the world’s oldest and best known ceramics brand. V&B Fliesen has three production plants: two in Germany and one in France, producing high-quality porcelain tiles for the Villeroy & Boch brand.
    Corporate Profile
    General Manager
    Tom Waltasaari
    For Information
    Ana Lynn Schaller
    Address
    Rotensteiner Weg
    66663 Merzig, Germany

    Phone
    +(49 0) 6864 81-3300
    Fax
    +(49 0) 6864 81 2563
  • VitrA Fliesen
    VitrA Fliesen oversees the marketing, sales and distribution of Engers branded tile products. Engers is a well-established German tile brand with a history dating back to 1911. The Eczacıbaşı Group acquired the brand and its production facility (Engers Keramik) in 2005.
    Corporate Profile
    General Manager
    Hasan Pehlivan
    Address
    Brucknerstrasse 43
    56566 Neuwied, Germany
    Phone
    +(49 2622) 70070
    Fax
    +(49 2622) 7007 – 600
    E-mail/WebSite
    www.engerskeramik.de
  • Eczacıbaşı Building Products LLC
    Corporate Profile
    Commercial Manager
    Evgeny Pchelintsev
    Address
    Showroom 31/22 Taganskaya Str. 109147, Moscow Russia
    Office 3, Taganskaya Str. 109147, Moscow Russia
    Phone
    +7-495-221-76-10
    Fax
    +7-495-640-44-14
  • VitrA Plitka LLC
    Corporate Profile
    For information
    Cenk Uğur
    Address
    142253, bld. 1, Bolshevik settlement,
    Serpukhov district, Moscow region Russia
    Phone
    +7-4967-38-06-08
    Fax
    +7-495-520-78-76
    E-mail/WebSite
    www.vitra-russia.ru
  • VitrA Santeknika LLC
    Corporate Profile
    For information
    Deniz Özgeç
    Address
    142253, bld. 1, Bolshevik settlement,
    Serpukhov district, Moscow region Russia
  • VitrA Bad
    VitrA Bad is the Division’s marketing and sales company in Central and Eastern Europe for integrated VitrA bathroom products, including ceramic sanitary ware, faucets, acrylic bathtubs, bathroom furniture and bathroom accessories.

    VitrA Bad is today the third largest player in the German ceramic sanitary ware market –with a share of 10 percent– and the fourth largest in the acrylic bathroom products market. VitrA Bad’s strong position in Central Europe reflects the expansion of its distribution channels and rising consumer awareness of the VitrA brand as a supplier of complete bathroom solutions.

    Overall, VitrA Bad reaches 1,800 retail outlets around Central Europe through a network of 600 wholesalers and select showrooms for building professionals.
    Corporate Profile
    Address
    Headquarters and Showroom
    Agrippinawerft 24,
    50678, Köln, Germany

    Phone
    +49 (0) 2 21/ 27 73 68-0
    Fax
    +49 (0) 26 22/ 88 95-500
  • VitrA UK
    VitrA UK is responsible for the sales activities of the Building Products Division in the UK and Ireland and has been central to VitrA’s success in becoming the third largest supplier of the UK ceramic sanitary ware market, with a share of seven percent. The company’s long-term goal is to increase VitrA’s share to the 10 percent range through first-class customer service in both the contract and retail markets.

    VitrA UK’s current focus in the contract market are the opportunities emerging from the selection of London for the 2012 Olympics and the UK government’s new housing initiative. It is also servicing the UK’s private house builder market. To date, VitrA products have been specified in several high profile projects, including Heathrow Terminal 5, Dublin Airport Terminal 2 and the refurbishment program of McDonald’s restaurants.

    Retail consumers can acquire VitrA products at more than 600 sales outlets in the UK. The core of this network is the loyalty chain of dedicated retailers called “Showrooms of Excellence” (SOE). Having reached the goal of 300 SOEs, VitrA UK intends to strengthen its presence in each of these independent showrooms and gain market share from competitors in the contracting retail market through design-led products backed by a comprehensive media campaign to raise brand awareness.
    Corporate Profile
    For information
    Margaret Talbot
    Address
    Park 34 Collet Way,
    Didcot Oxon Ox11 7WB UK
    Phone
    +(44 1235) 750 990
    Fax
    +(44 1235) 750 985
    E-mail/WebSite
    www.vitra.co.uk
  • VitrA USA
    Corporate Profile
    Address
    211 S. State College Blvd. #348
    Anaheim CA 92806
    Phone
    404 771 6590
    Fax
    +(1 770) 904 68 91
BRANDS